Sunday, 6 December 2015

Is The Clothes Show still in Vogue?

The Clothes Show was a hugely successful TV show in the 1980’s.  It was so successful that they turned it into a live annual event.  The Clothes Show is no longer screened but The Clothes Show Live has grown and developed into a huge pilgrimage for all shoppers.

For someone who was there at one of the first Clothes Show Live events and watched the TV show avidly during those early years; I can honestly say I am a veteran of shopping.  I still strut like I’m on a catwalk every time I hear that iconic tune by the Pet Shop Boys.  So of course I go every year to  The Clothes Show Live and adore it.  It’s a place where you can get the most up to date clothes, see couture up close and new and upcoming designers.  Of course there is also a huge make-up section and the best part is the catwalk show.
So I ask you…do you want £75 of make-up for £10?  Do you want to find unusual pieces that no one else will be wearing?  Do you want to wear high fashion before it hits the shops?  Do you want to see an amazing show of dancers and models strutting their stuff?  Of course you do!

However this year I couldn’t help but feel disappointed.  Here are my reasons why.

1.    The tickets are going up each year but we only seem to be offered deals such as 3 for 2 after we have already bought the tickets.  There is no reward for loyalty for those like me who go each year and they have stopped the deals of getting something free with the tickets (for example I have previously had free eye lashes with the tickets)

2.    The floor this year was much smaller than previous years.  It did not extend as big as in previous years and the stalls had much more space in between them.  This meant not as much choice as previous years.

3.    The stall holders were complaining of how much it costs to have a stall.  One stall holder told me it was £350 per square foot.  That’s a lot of product that needs to sell if they want to keep returning each year.

4.    It wasn’t that crowded.  I personally like that but worry that if the stall holders do not make their money back – even less will apply to come next year and The Clothes Show will slowly die.

5.    This year there was no couture section and the designer section was rather poor.  Although the university section is always popular I do think it is not an appeal to most of the general public

6.    Many ‘famous’ people attend such as Joey Essex and some internet sensations.  I am sure this is great for those of a younger generation but for serious shoppers like me I wish that they would keep a corner of the floor for them rather than having to fight through crowds of screaming kids..

I am a dedicated follower of The Clothes Show and the pièce de résistance is always the show.  This year they did excel themselves.  Each year there is a theme and this year the theme was The Empires.  What a show!  It felt like Star Wars meets Divergent with a bit of The Hunger Games thrown in for good measure!  The fashions are everything you grow to expect and want to see at a catwalk.  And it’s not just models.  These people can not only strut along a catwalk but dance too.  Forget Strictly – this is pure class.  It really did make up for some of the disappointment of this year’s event.
Will I be going next year?  Probably.  But I do hope it pulls its socks/stockings/flares (input what is in vogue here) next year.  It is in need of a review if it wants to survive instead of milking everyone for money.  We are not just buying a ticket – but an experience.  Please Clothes Show – deliver us our dream shopping experience and I will be first in the queue.












 

 

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